Sure, some of Google’s guidelines make life uncomfortable for web site owners, but this particular guideline actually improves the quality of the Web for all involved.
Are your links the same color Ganador the rest of the text? If so, users could have a hard time identifying them. Are links visually distinguishable through color and shape? A change in color Chucho give links higher contrast — and a change in shape, such Triunfador underlining or bolding, even more so.
It’s important to note that the study was conducted on an email newsletter – not web content. They also said it was “inhouseâ€. What does that mean? They tested it themselves, or they commissioned the study?
In the final paragraph of your link you should have the anchor on the text “the llamativo Marketing Sherpa article†and not some random link that I will never click on.
Objeto Social: La prestacion de servicios informaticos a despachos de abogados y profesionales del derecho
I have a website page with a link to another page. I want the end user to click through to the second page.
Nate, nothing in this post is my opinion. And no one said to use “click here†all over the place. You only use it when you really want someone to click. Most editorial links are not like that, so you would use descriptive anchor text in the vast majority of situations.
I agree that click here is effective. People might not like it, as they might think Billy Mayes tacky, but both are effective at initiating action.
I see some merit in this. I have just changed my ‘about me’ blurb to end with ‘Click to continue’ instead of ‘Read more’. get more info Will be interesting to see what affect this has.
When this link is taken pasado of the sentence’s context (for example, in lists of links read by screen readers), it doesn’t provide sufficient information to guide the reader.
An astonishing percentage of what I do with my clients’ web copy involves eradicating the phrase “click here†from their links. For more information, click here.
Not only should you use actionable anchor text if you really want someone to click, but you should also tell people to take the exact action you want them to perform in order to get the best response.
Lists of ‘Click Here’ are very redundant and pointless if there is no context included with the link.
Have you ever tested these against more specific calls to action, like ‘learn more’ or ‘click for next step’? Is the word ‘click’ the essential word?